Licensi Contributes to the Athens Licensing Expo and Its First Virtual Event

Athens, September 2026 – Licensi was part of the organizing team behind the Athens Licensing Expo and its first virtual edition, the Virtual Sports Merchandise, Licensing & Sponsoring Expo, held on 21 September 2026.

The initiative was created as a dedicated B2B platform created by vFairs, connecting the sports licensing, merchandising and sponsorship industries across Southeast Europe (SEE), the Middle East and North Africa (MENA), and the wider European market.

Following the postponement of the physical Athens Licensing Expo due to geopolitical uncertainty in the region, the organizing team brought the initiative online, creating a virtual environment where rights holders, sports clubs and federations, licensors, manufacturers, retailers, distributors, agencies and sponsors could connect and explore new business opportunities.

Through virtual exhibition spaces and dedicated B2B networking, the event aimed to strengthen connections between intellectual property owners and commercial partners and support the further development of the sports licensing ecosystem across the region.

Licensi’s involvement reflects its broader mission to connect IP with opportunity, helping rights holders and brands develop new licensing partnerships and expand into new markets.

Licensi — Connecting IP with Opportunity.